Since 2004, San Diego Grown 365 represents a quality seal of approval referencing local produce and San Diego’s ideal year-round growing climate.
Farm Bureau saw early on that members could realize greater sales by identifying themselves as local producers. It has taken time, but now the idea and the brand are starting to stick. Many local wineries are using the brand to promote and identify San Diego wines, as well as multiple food producers like Mountain Meadow Mushroom, Sundial Farm, and Eben Haezer Poultry Ranch. Any San Diego County grower may sign a short and simple agreement to use the label at no cost and start identifying their products as locally grown.
For those concerned about how much space the mark will take up on their labels, there are options. Multiple sizes of the mark are available and they can be paired with PLU numbers and work as Country of Origin labels with minimal changes. Take advantage of this free marketing opportunity that is right in step with current consumer sentiment of desiring to buy local.
Contact Katie Byrne at the Farm Bureau office for more information:
To start using the San Diego Grown 365 trademark download the appropriate license agreement by clicking one of the applicable links pertaining to your business below. Send agreement to Katie Byrne at the Farm Bureau office for completion. Once the license agreement is accepted, an electronic version of the mark will be emailed to you for incorporation into your marketing.
Here are additional resources to help you make the most of San Diego Grown 365!
- Benefits of San Diego Grown 365
- Farmer and Grower Resources
- Retailer Resources
- Restaurant Resources
- Information for Farmers and Growers
- Information for Meal Serving Establishments
- Information for Retailers
- Selling Locally for Farmers and Growers
- Sourcing Locally for Retailers
- Sourcing Locally for Restaurants